Where farming tradition meets innovative technology

Situated among the green highlands of Ethiopia, JoyTech Plc is proud to be Africa’s foremost grower of quality fresh herbs. With two farms located in close proximity to the capital city of Addis Ababa and its international airport, JoyTech benefits from optimal diversity in growing conditions (one farm is 2,000 meters above sea level and the other is located 2,500 meters ASL) and excellent transportation logistics for improved food safety assurance.


JoyTech is an agricultural labor of love, owned and managed by skilled and experienced growers. Our technologically-advanced methods for growing fresh herbs, floriculture and plant propagation are rooted in over 40 years of accrued agricultural skills.


Exporting 365 days a year to Europe, Japan, Singapore, Russia and the Middle East, JoyTech has been growing and shipping a wide assortment of fresh agriculture produce from Ethiopia since its inception in 2003. From field and greenhouse to packing plant and cold truck distribution, every facet of our operation integrates the finest technology-oriented systems and growing practices, ensuring our strict adherence to European food-safety standards. We feel privileged to deliver the finest quality fresh herbs available – including basil, chives, mint, tarragon, and more – to discerning importers, packers, wholesalers and caterers situated across our multiple regions of export.


JoyTech currently maintains three distinct areas of business, including the growing and exporting of more than 18 different varieties of fresh herbs; the cultivation and export of cut roses and summer flowers; and the propagation of plants and seedlings.


A place for people to grow

JoyTech’s workforce is staffed with above 1500 proud employees, 70% of whom are women. Over 45 university graduates work at JoyTech and the number is steadily rising, reflecting our involvement in creating rewarding career opportunities for Ethiopians seeking higher education.


We are proud to be able to provide vital and fair employment opportunities in a safe, congenial and community-oriented atmosphere and to support individuals in their quest to advance professionally through a variety of sponsored training, teaching and educational programs.


A mission of distinct taste

True to our name, at JoyTech we synergize the passion for traditional farming and the “joy of life” pleasures of producing fresh agriculture produce with the implementation of innovative techniques and technologies to ensure that every crop reaches its successful harvest.


We are committed to growing and harvesting the finest, freshest and most delicious herbs while consistently employing the most cutting edge growing techniques, drip irrigation, climate control,  refrigeration, and consistently-superior food safety practices from field-to-fork.


We are thrilled to be able to grow delicious fresh herbs that enhance the enjoyment of food. Our hands-on supply chain involvement with every facet of growing, packing and transporting our produce assures full accountability and traceability and ensures that our customers share our enthusiasm.